§         83% of end users remember the brands on items they’ve received.
§         41% of end users have a more favorable impression of an advertiser after receiving the item.
§         The typical promotional product is kept for 7 months.
§         The average cost-per-impression of advertising specialties is a fraction of a cent ($.005 per impression).
§         Advertising specialties deliver a better cost-per-impression than virtually any other media.
§         And the biggie – 62% of end-users have done business with the advertiser AFTER RECEIVING a promotional item.

Top 20 Promotional Marketing Mistakes to Avoid

1. The Promotional Product does not match the image of the brand it represents
2. The audience demographics were not considered when choosing the promotional item
3. Simple Proof Reading Errors destroy campaigns
4. Proportion sizing of logo to product is not flattering
5. The Logo is "in your face" too much
6. Generic sizing does not compliment the product
7. The message is lost in translation
8. A joke goes wrong
9. The advertiser under spends for the target audience
10. The advertiser chooses to invests in alternative media, not advertising speciaty items
11. No response mechanism or tracking protocol is used
12. Lack  of objectives will decrease the campaign's success
13. Quality artwork is often lacking
14. Product Safety issues are overlooked
15. There is no appropriate distribution plan for the product solution
16. The promotional gift chosen doesn't offer enough  "utility" value
17. The presentation of the promotional product is lacking thought or attractivness
18. The audience was targeted improperly
19. Follow up does not happen
20. The product is a 'one shot' solution