§         84% of end users remember the brands on items they’ve received.
§         42% of end users have a more favorable impression of an advertiser after receiving the item.
§         The typical promotional product is kept for 7 months.
§         The average cost-per-impression of advertising specialties is a fraction of a cent ($.004 per impression).
§         Advertising specialties deliver a better cost-per-impression than virtually any other media.
§         And the biggie – 62% of end-users have done business with the advertiser AFTER RECEIVING a promotional item.

It’s not a giveaway, it’s a promotion!

 §         Use Promotional Products to create attention and awareness, reward performance and motivate someone to do something. Deliver a product that will inspire a desired action.
§         There is little to no waste when using Promotional Products if targeted and delivered to specific individuals.
§         Compose a strong effective marketing message or a compelling benefit statement; consider more than just a logo.
§         Consider where your prospect will be most receptive to your message (i.e. work, home, car etc.) and deliver an appropriate item.
§         Deliver it in person, through a sales rep, a courier, direct mail, etc.  The delivery method is part of the overall experience.
§         Regardless of your purpose (gift, giveaway, motivation, enhancement, recognition, etc.) - you decide the timetable (now, 3 mo, 6 mo).

“When you imprint an audience appropriate product with an effective marketing message and deliver it to a qualified group of recipients at the right time you dramatically increase your likelihood of success.”