Does your Promotion have a purpose?   Giveaways vs. Promotions

What are the reasons / purpose for your promotional product?  Create attention and awareness? Reward performance? Motivate someone to do something, and if so, what specific action do you want them to take?

Who specifically do you want to impact with your promotions?   Effective targeting with little to no waste since they can be delivered to specific individuals.

What exactly do you want to communicate to your targeted group?  Take time to compose a strong effective marketing message or a compelling benefit statement; consider more than just a logo.

Where do you want to reach your targeted group?  Where will your prospect be most receptive to your message (i.e. work, home, car etc.)

How will you get it into their hands?  Deliver it in person, through a sales rep, a courier, direct mail, etc.  The delivery method is part of the overall experience.

When do you start getting the results of your promotion?  Regardless of your purpose (gift, giveaway, motivation, enhancement, recognition, etc.) - You decide the timetable (now, in 3 mos / 6 mos?) When you have a good solid purpose you are more likely to get started right away.

 

“When you imprint an audience appropriate product with an effective marketing message and deliver it to a qualified group of recipients at the right time you dramatically increase your likelihood of success.”